The W7 It’s Really… Mascara range features 3 mascaras in eye-popping shades. With its cone-shaped brush this mascara will enhance, lengthen and fan out lashes with a coat of colour. It's Really... Brown – Give lashes an extra lift with a natural colour-finish for an every day look. It's Really... Electric Blue – A contrast colour that gives your eyes a brightened effect! The colour for looks that want to make a statement and the perfect addition to full, party makeup. It's Really... Navy Blue – For something a bit extra without being too out there. Subtle but still bold!